@Tony – Little things that we take for granted – that’s it, isn’t it Tony! Visit and comment away – that’s what makes these posts really come to life – the many thoughtful comments!

@Zandria – Yes, it is differet…and (I think) pretty cool! I love a good cookie, and these are really good cookies! Sweetening the experience – this could be in any “experience” we have – what are the ways that the experience can be sweetened? Figure this out, and you make more customers for life…

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@Meribeth – Thanks Meribeth, you’re too kind to me! Enjoy those little things in your life…

@Cricket – Aww, Cricket – you’ve just made my day! Really, that is so nice of you to say. And, it’s for reasons like this that this is all so worth it. You are more than just a commenter here, you are a real friend. Thanks for being “you”. And…try not to have toooo much fun at the dentist!!

This was a great post. I am one of those strange people that like the dentist. I like clean teeth before I eat my cookies. Ha.

You are so right on with the “little things.” More Greatness from you!

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@Lindsay – I’m chuckling…floss…it doesn’t seem fair does it!! Doing something out of the ordinary for the customer – isn’t that powerful. I think that sometimes places (or even us individually) get caught up in the “cost” of providing this “cookie” (whatever the “cookie” is) and forget to realize the great potential it offers. It’s helping to build a relationship, and in business this can be such an important way to keep customers coming back. I think we can all question, what are we doing that is “special” in some way….

I am always more likely to go back to the places that give away freebies or reward you in some (meaningful) way for being a good customer. It’s easy for businesses to do something (like give your dog biscuits when you’re driving through the espresso hut for coffee), but so few people take the effort to stand out that way. Instead they give you the dollar off coupon, or something that’s not really special in any way, or they do nothing at all.

Lindsay´s last blog post..How to Create Financial Independence with Your Writing (AKA Be a Dairy Farmer, Not a Cattle Rancher)

…virtually scolding (that is too cute) but no in all seriousness, never, because I believe too strongly that we all have to live out this life experience in whatever way we choose, having whatever creations and experiences we choose. Although another’s choice may not be right for me, and perhaps may not serve the greater good, that still does not give me the right to judge it or that person in any way, shape or form. I can only hope to inspire and let people choose for themselves what they believe is right for them

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@Tabitha – I think the cookie idea is brilliant too – and probably partially because I just really love cookies (Evita, above is probably virtually scolding me right now!!)! Continue to make a difference for others Tabitha – that’s truly the “cookies” we can offer the world!

@Avtcoach – The atmosphere that we experience can really set the tone for our whole experience can’t it. Your dentist sounds like she is doing it right also – creating a place people want to visit. Thanks for stopping by and adding to the conversation!

@Robin – Have a grand time at the dentist Robin! There is something about having food out that draws people in. And maybe we think of it as just something to eat. But then, maybe there’s also there – that feeling that someone went out of their way to set out these “treats”. Maybe it creates a memory of what might be when you go next time…

@Barbara – They look very yummy, don’t they Barbara! I want one right now!! A small treat can go a long way toward a memorable experience. Food is always a good one, as it is something people are drawn to. But, it sure can be other little things, can’t it. And the more we can offer these little things up to others in our life, the more we can connect with them…

Barbara Swafford´s last blog post..Casual Friday – The Floor Is Yours

My chiropractor has a plate of biscuits with tea-making things, and I pick one up now and then. At Christmas they get a few Christmas goodies out, like mince pies and shortbreads (which we do here despite it being summer). I don’t think it has meant that much to me – just something to eat!

My dentist plays classical music and has entertaining conversations I have difficulty joining in with.

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