My post this month will likely be different than the other authors here at Jungle of Life, because I am going to be a champion for massive overconsumption!! That's right, I am going to encourage you to be a glutton, a pig, an absolute and total overconsumption freak for… learning.
If you were to look at learning as "food" for the brain, the majority of people in business today would be dying of starvation. I recently saw statistic that said the average business person reads 1.5 business-related books per year!! Here is a startling fact: if you were to read just one business book every two months – six business books a year – you would be in the top one percent of self-learners and America. If you were to read one business book every month – 12 books a year – you would be in the top one percent of self-learners on the face of the earth.
So here's my recommendation to you: become an obscene over-consumer of quality learning. Dedicate yourself to reading at least one business book every month, go and watch the videos on Ted.com and Big Think, listen to audio books, get all the free podcasts and audio downloads from iTunes, read a few industry magazines and check out a few blogs every month – month after month – without fail. If you will do this, I will absolutely guarantee that in five years you will built a base of knowledge, ideas and information that will dramatically increase your value in the marketplace.
How can I state with this with such certainty? Well, I have read a minimum of 100 to 120 business books a year, every year since 1989 and listened to an additional 30 to 50 each year as well. I also read nearly a dozen business related magazines every month and spend at least one hour a day reading blogs or watching videos from the top business websites on the web.
How did this work out for me?
In early 2011 I was recognized as one of the top 100 business thought leaders in America. Now I tell you this not to impress you, but to impress upon you this: I'm not really very smart, I'm just very, very focused. I understood a long time ago that employers/clients pay for ideas, strategies, and information that will help them grow their business and generate more profits. The more high-quality ideas and information you have – the more valuable you are in the marketplace – it is just that simple.
So pick up a book, listen to an audio book, peruse a few dozen websites and begin a steady diet of massive over-consumption of the best information you can put in your brain.
by John Spence