Wickedly Chic, This Is!

by Lance Ekum on · 38 comments

"The best way to predict your future is to create it." ~ Peter Drucker

On a recent trip, I attended a conference in California.  While the conference was amazing, what really added to that experience was really feeling a connection with the people in attendance.  Today I have one of these wonderful souls here at the Jungle, sharing a bit of her story.  Liz Nonnemacher is the founder and creative genius behind the very popular Wickedly Chic, a site dedicated to helping small business owners get the word out on their products and services.

Please read along, as Liz shares a more in depth look at who she is and what she has created.

1.  Tell us a little bit about who “you” are (family, career, any special life experiences you’d like to share, etc.)
I’m Liz Nonnemacher and I have a full life. It might be a little bit too full at times but that’s okay. I have a husband, two daughters, two stepsons, two golden retrievers. We currently live in the Chicago suburbs and we are planning a move to sunny Florida this summer when my youngest daughter graduates from high school. Enough is enough with the long winters. This will be the 5th (and warmest state) that I have lived in.

Lance's Commentary:  Liz, what's the deal here???  You know…I'm your neighbor to the north…and here you go ditching me!!  (hmmm…as I look outside at a cool, rainy morning…) How about this?  Since you're going to Florida, I expect I'll now have a tour guide when I come down there! 

2.  I love the concept behind your site, Wickedly Chic, and how it creates a space for budding entrepreneurs to share their wares. How long have you had this, and what led to creating it?
I started Wickedly Chic on a whim in May of 2006 (which means that “she” is just about to turn 5). Creating Wickedly Chic was not really something intentional or something that I wrote down and worked up a plan for. You know how there are some people who have to read all of the “rules” or make lists or can’t make decisions without consulting their list of whatever? I’m not one of those. Somewhere on the web (maybe Twitter), I read a quote about successful people having a very small gap between idea and action. That’s me.

Basically, I have always loved small businesses, felt that they needed more attention, someone suggested that I start a website and it’s really gone from there. When I started Wickedly Chic, I could do two things online. Place orders and use email. That’s it. I had no idea about anything technical or how to create and what to do. But my oldest daughter was going off to college and I thought this would be a nice little hobby since I was a stay-at-home mom. Maybe I would even make a couple hundred dollars. Imagine that!

But I found that I enjoyed working on Wickedly Chic so much and it gained attention quickly that I went with it and have built it into a full-time endeavor with a team as of today.

Lance's Commentary: Happy 5 Year Birthday Wickedly Chic!!  And that's what is really so great about this thing we call the Internet – if someone has an idea, they can go out there and do it – and the web makes it that much more possible!  Liz, you are a gift for small business, giving them one more way to reach out and share their products – and that is awesome!!

3.  You arrive home, and there happens to be a genie in a bottle awaiting your arrival (stranger things have happened!!).  You are granted one wish.  What do you choose, and why?
Health and happiness for myself and my family…always. That’s the first thing that comes to mind. It’s so basic but often we don’t give much thought to the things that really matter.

Lance's Commentary:  Our health and happiness, these are both things that are so easy to just take for granted, until one (or both) are taken from us.  I love this…

4.  Tell us one unexpected thing that has happened to you in the last year.
I seem to be creating a lot of my own “unexpected” lately. For example, meeting Lance. I wasn’t planning on going out to California for the event but at the last minute, I knew I needed to be there.  I just find myself doing more and being part of more endeavors that I never imagined I would be.

I’ve also found that Wickedly Chic has given “birth” so to speak to a number of new things that I didn’t know would happen during the past year. Wickedly Social was born within the last month as a most fabulous way for businesses to get the word out about their products and events…via me.

Lance's Commentary:  I wasn't planning to go out to California, either!  It was a last minute decision – and I'm so glad I did!!  What a great conference!  And what's the deal with this picture you sent me (note – Liz is not in this photo…she was sitting back enjoying the *ahem* "entertaintment")???  What was I thinking, anyway, "trying" to dance??  (ummm….thanks Liz, for passing this on).  By the way, I've kind of committed to going back again next year (it was sooo much fun!), so I'll expect to see you there!

That's a great point though – about listening to the voice inside (and knowing what's needed for you).  It's all too easy to let this voice sit on the back burner – and look what we miss when we do.

Social media is really becoming an important strategy for reaching out and connecting with others – so very awesome that you're helping people reach an even greater audience!

5.  If you had to pick one thing as your greatest achievement, what would it be (and why)?
Oh, the kids. I have two daughters (22 and 17) and while they drive me crazy on occasion (as I am sure that I do to them also), they are really wonderful and caring girls. I have a plaque in my house that says “It’s Nice to Be Important But It’s More Important to Be Nice.” The girls seem to have followed that.

Lance's Commentary:  Our kids most definitely provide that two-way "crazy" (I know!!).  And yet, behind all of that, what a gift…life that we've nurtured in this world. 

6.  A fun day for you – tell me what that might consist of.
Well, I love to travel and I’m quite happy when I am doing so. But in ordinary life, it’s probably as simple as just meandering around with no plan at all and checking out places that I have never been. On second thought, I like having no plan at all when I travel. I’m also perfectly content laying in bed all day with a book.

Lance's Commentary:  Those days of just wandering, they really can be some of the most meaningful – getting off the beaten path, and just being in the moment (whatever that brings).

7.  Deep-down, Liz, what makes you, “you”?
Off of the top of my head, I feel that the biggest thing that defines me is that I truly believe in serving others when I can. It doesn’t mean that I don’t take care of myself but I will help someone in need without thinking about it or thinking if there is anything in it for me.

I’m also very quirky, a bit “off” and a lot of fun. And I love to read. It gives me a lot of knowledge and I am always surprising myself and others by how much I know.

Lance's Commentary:  Liz, I could realllly use some help with…. (ha!!).  When we serve others, it shows we really care.  That's something that shines through so brightly with you!  Mix that with quirky fun…and life is pretty darn grand!!

Closing Thoughts:  Liz, thank you for being here and for sharing "you".  As I learn more about your journey, I'm drawn into what is possible when we just go out there and do it!  You have, and you've created something very special in the process.  

And next time we meet up (January, yes??) I'm buying lunch for you…not only will it be great to catch up, I'll also find out what kind of crazy pictures you're stashing away that I don't know about!  Liz, this has been so much fun having you here, and I look forward to knowing you even better.

You can keep up with Liz, and Wickedly Chic by following her on Twitter and Facebook

Lance writes stories from his heart, aiming to inspire and motivate, as you align more fully with YOUR true peak. When he's not here, you can find him hanging out with his family, riding a bike, or just generally acting goofy.   Sign up for the Thoughts from the Treehouse newsletter and get additional inspiration in your email inbox!
Lance Ekum
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{ 38 comments… read them below or add one }

Jules - Big Girl Bombshell May 18, 2011 at 8:29 am

Oh this is what I needed to read today…Thanks Lance and thanks Liz for sharing!


Lance May 18, 2011 at 8:39 pm

Thanks Jules!!! Great having you here today!!


Tess The Bold Life May 18, 2011 at 8:47 am

Hi Lance and Liz,
Love this interview. Lance you’re a magnet for fun-loving people! The photo of you dancing shows how much you enjoy life where ever you go. Liz you’re an inspiration for all. I love that you’re moving to Florida, daughters and sunshine…we have a couple of things in common.
Tess The Bold Life´s Last Fabulous Post ..Mark Inglis Makes the Impossible Seem EasyMy Profile


Lance May 18, 2011 at 8:42 pm

Hey Tess,
What that photo does NOT show…is how off my dance steps were!! Yikes!! Who had the camera, anyway!!!!


Amanda aka AbsintheDragonfly May 18, 2011 at 9:28 am

I’m so happy to see Liz featured here! She’s been such a wonderful support person, and tireless worker on my behalf as a small business owner! I love her services!


Lance May 18, 2011 at 8:44 pm

Hi Amanda!
It’s great to “meet” you!

And reading your comment is just so, so awesome – while I know Liz from our meeting at a conference this past winter, I have not actually worked directly with her – so what you share is so meaningful. And it shines to the person she comes across as – how cool!!!

Thanks so much for taking the time to comment, and to share you own personal experiences you’ve had with Liz!!


Giulietta Nardone May 18, 2011 at 9:49 am

Hi Lance & Liz,

My favorite part of the interview:

6. A fun day for you – tell me what that might consist of.
Well, I love to travel and I’m quite happy when I am doing so. But in ordinary life, it’s probably as simple as just meandering around with no plan at all and checking out places that I have never been. On second thought, I like having no plan at all when I travel. I’m also perfectly content laying in bed all day with a book.

I love wandering and traveling without reservations. Read that Leonardo daVinci used to wander all over the Italian countryside, asking questions, meeting people and looking at things. It’s the fuel for great minds! Less planning more roaming.

Thanks, Giulietta
Giulietta Nardone´s Last Fabulous Post ..How do I love myself Let me count the waysMy Profile


Lance May 18, 2011 at 8:51 pm

And Mr. Leonardo did pretty well for himself…hmmm….seems like he was onto something!

I’m reminded of a quote I really love:
“Not all those who wander are lost.” ~ J.R.R. Tolkien

As a society, what do we think of those who “wander”? Do we see them as lost? And perhaps we (as a society) are the ones who are lost…

Happy roaming, wandering, and exploring…dear friend…


Liz May 18, 2011 at 12:22 pm

Thank you for the lovely comments here and thank you to Lance for featuring both myself and Wickedly Chic!


Lance May 18, 2011 at 8:52 pm

Rockstar Liz!!!!
It’s a shiny, happy day…and that’s because of Y-O-U!!!


Lynn May 18, 2011 at 12:41 pm

Sounds like a fun lunch! And I am always impressed when entrepreneurs make good.
Lynn´s Last Fabulous Post ..Not Tony- they did that and sides dessertMy Profile


Lance May 18, 2011 at 8:54 pm

Hi Lynn!
Liz is really doing well…and that’s because she cares!! Isn’t that awesome!!


Therese Miu May 18, 2011 at 2:28 pm

Thanks for sharing Lance. It always feel good to meet someone with like-minded interest and the fact that she wants to help people is a win-win for all. Also, loving her website. Thanks Lance you have a funny way of interviewing her with your remarks lol :)) Thanks for adding value for me today.
Therese Miu
Therese Miu´s Last Fabulous Post ..The Art of Balancing Work and Life as a MompreneurMy Profile


Lance May 18, 2011 at 8:57 pm

Hi Therese!!
Ha!!! That’s what is sooo fun about these interviews…adding my *ahem* commentary!

Hmmm…makes me think….I should interview you…



Liz May 19, 2011 at 10:28 pm

Signed up for your newsletter, Therese. I’m loving your website 🙂


Rob May 19, 2011 at 4:52 am

Liz and Lance,
Great interview on both ends. You know Liz, it wasn’t so long ago that we had a mild winter and I thought the Floridians would be moving back up here. I’ guessing the last two years ruined that!
My favorite part?
This: “It’s Nice to Be Important But It’s More Important to Be Nice.” A lesson for all.

Live it LOUD!


Lance May 19, 2011 at 5:39 am

Hi Rob!
Hmmm…yes these midwest winters the last couple of years have been cold!! (wait: some days it STILL feels like winter out there…in May!!!)

Being “nice”…it’s a choice that we can each make. What are we choosing, right?

Have a great one!! And thanks for commenting!


Liz May 19, 2011 at 10:26 pm

Awwwe….I love that being nice part. I look at that plaque almost every day. Yes, Lance…we do get to choose. It’s a lot easier to be nice, that’s for sure.


suzen May 19, 2011 at 7:44 am

Hi Lance and Liz! Always a party goin’ on wherever you go Lance! I am counting the years til I’m outta this climate too – Lance you will be in charge of all snow removal then. You’re young and strong – plus you can pay your kids to shovel. (Didn’t work for me, does it work for you?)


Lance May 19, 2011 at 8:42 pm

Party in the Jungle!!!!

Wait! You’re leaving me in charge of ALL this snow we have around here (at least we don’t have any right now!)! And you’re right – that “pay the kids” thing…there’s a challenge for me!!! (no, it doesn’t work very well for me, either!!)

Hugs…and someday I’ll have another place to visit somewhere south!! (wherever YOU”RE headed!!)



Naomi Estment May 19, 2011 at 10:18 am

Thanks Lance & Liz for a wickedly cool post about a wickedly awesome site! With a product partnership in the wings, I’ll possibly be in touch soon 🙂 All the best to you and yours!
Naomi Estment´s Last Fabulous Post ..PainMy Profile


Lance May 19, 2011 at 8:48 pm

Hey Naomi!
“Wickedly cool/wickedly awesome” –> I *love* it!!

Definitely, check out what Liz is up to. If you want to get in touch with her, just let me know!

And – looking forward to hearing more about your product partnership!!


Liz May 19, 2011 at 10:27 pm

Will look forward to hearing from you Naomi. I’m here when you are ready and happy to help you promote! Yay!


Mallory May 19, 2011 at 11:46 am

Liz does such a great job of supporting and promoting small businesses! It’s so nice of you to feature her here!


Lance May 19, 2011 at 8:50 pm

Hi Mallory!!
This is so, so great to hear such positive and glowing words about Liz! I’ve never worked with her directly, but meeting her in person – she SHINES!!

Thanks so much for stopping by and joining the conversation!


Liz May 19, 2011 at 10:24 pm

Thank you, dear Mallory 🙂 You are such a pleasure to work with.


Debbie @ Happy Maker May 19, 2011 at 3:07 pm

Great internview Lance. Sound like you had a ball at the convention. Haven’t tried one of those yet!
I like “3. You arrive home, and there happens to be a genie in a bottle awaiting your arrival (stranger things have happened!!). You are granted one wish. What do you choose, and why?
Health and happiness for myself and my family…always. That’s the first thing that comes to mind. It’s so basic but often we don’t give much thought to the things that really matter.”

when we stop and think about it without health and happiness how would life really be treating a person?
This are 2 very important parts of life.

Lance I know how you feel about meeting people on the internet and at conventions. I met Andrew Rondeau on the internet, he helps we with my technical problems. Then last year hubby and I took at trip to the UK and met him in person. Stayed with him and his wife for 4 days. It was wonderful.

Anyway thank you for the great interview and the pleasure of meeting Liz. Blessing to you, Debbie


Lance May 19, 2011 at 9:19 pm

Hi Debbie,

Yes, this conference was just awesome!! (and so different from what you’d expect a conference to be like). I really hadn’t planned to go at all, and then talked to the woman organizing it (she’s a good friend of mine) – and decided I could make excuses for not going, or I could just do it. So, so worth “doing it”!!

Connecting with people – it’s in our nature. And how awesome you had the opportunity to meet (and stay with!) Andrew! (he’s a great guy!) The times I’ve met people in person (who I’ve first met online) have all been such amazing and wonderful experiences…

Thanks so much for joining the conversation…and for all your very sincere thoughts…


Liz May 19, 2011 at 10:24 pm

Thank you for your comments, Debbie. So true on the health & happiness…just found out tonight that the cancer that my dad has been fighting is spreading…would trade anything for his good health. We just hope that it can be kept under control. There’s no price to put on good health.


Jody - Fit at 53 May 19, 2011 at 7:21 pm

Thx for sharing Lance! Small business is hurting so much in this financial climate so thank you for this!
Jody – Fit at 53´s Last Fabulous Post ..Healthy Eating for 7 a DayMy Profile


Lance May 19, 2011 at 9:20 pm

Liz is a real advocate for small business. And she does such a wonderful service – in giving these places one more outlet to reach a customer base that IS interested in buying…


Liz May 19, 2011 at 10:22 pm

Thank you for that, Lance. And thank you for your comment, Jody. Yes, I do reach a customer base that truly IS interested in buying AND finding out about businesses 🙂


J.D. Meier May 20, 2011 at 10:08 am

> It’s Nice to Be Important But It’s More Important to Be Nice.
I like that. A lot.

It’s funny how sticky one-liner reminders can be — the sort of catch phrases that stick with us through life.
J.D. Meier´s Last Fabulous Post ..Action Signals – Use Negative Emotions as a Call to ActionMy Profile


Liz May 20, 2011 at 1:09 pm

Glad you liked it. It’s truly one of my favorite phrases 🙂


Lance May 21, 2011 at 6:15 am

Thanks JD!!

And that’s what is great about something like this – it’s short and catchy, making it easy to remember. And I like that a lot, too!!

Have a GREAT weekend!


Square-Peg Karen May 25, 2011 at 9:23 am

What a fantastic interview – such insightful & FUN questions! And I love how you interspersed Lance’s commentaries through it!!

I am racing off now to find Wickedly Chic on the interwebs – I’m intrigued!!
Square-Peg Karen´s Last Fabulous Post ..Be Here NowMy Profile


Lance May 26, 2011 at 7:24 am

These are fun to do…especially when I interject some of my own commentary!!!

Definitely check out what Liz is up to over at Wickedly Chic – she really has created an amazing resource!


Andrew Walker June 13, 2011 at 11:09 pm

Hahaha! Quite an interview you had there. It’s very interesting and fun. I really like your answer on that last question: what makes you, you? That’s a great answer Liz.
Andrew Walker´s Last Fabulous Post ..Get Uncommon Coupon CodeMy Profile


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